DORINA


This Autumn/Winter 2025, Dorina invites you to rediscover life’s most genuine moments with the My Day, My Dorina collection. By blending affordability, superior fit, and modern craftsmanship, the brand expresses its new direction. Whether you’re savoring quiet solitude, navigating the vibrant rhythm of urban life, or sharing intimate moments with loved ones, My Day, My Dorina is your companion in celebrating the beauty of every day life.
An Elevated Approach to Everyday Wear
The AW25 collection offers a seamless balance between timeless bestsellers and fresh designs. It introduces size-inclusive bras from A to F cup (UK) / A to G cup (EU), ensuring flawless support and comfort for all body types. Seasonal colours such as rich burgundy, emerald green, and soft pinks bring a vibrant yet sophisticated palette to the collection, while delicate lace, shimmering fabrics, and airy mesh enhance the allure of every piece.
The Origins Line, a key highlight, evolves this season with a dedicated nightwear range that combines comfort with elegance. New loungewear and nightwear options expand the offering, reflecting a lifestyle-focused approach. Standout pieces include the Hasina bodysuit, a bold, fashion-forward statement designed to transition effortlessly from lingerie to outerwear, and seductive sets. Vibrant prints add a playful energy, catering to fashion-conscious customers.
Bringing the Collection to Life
To celebrate the launch of My Day, My Dorina, the brand is unveiling a series of impactful campaigns and activations:
- Partnering with dynamic voices to share their #MyDayMyDorina stories ;
- Offering, for the first time, the entire seasonal collection available for purchase on dorina.com ;
- Retail Activations: A new retail concept will debut across top hypermarkets and fashion retailers.
About dorina
Founded in 1968 and originally part of the Triumph family,Dorina has built a legacy of designing lingerie that combines style, comfort, and inclusivity. In 2017, the brand was acquired by Hop Lun, a leading global lingerie manufacturer, with the strategic vision to evolve Dorina into a distinctive brand with a unique, modern brand narrative while staying true to its heritage of celebrating women
CONTACTS COMMERCIAUX
Contact Commercial France
Marlene Freitas
Marlene.Freitas@dorina.com
Tel.+33.(0)6.13.66.67.74
International Sales Department
Daniela D’Aveni
Daniela.Daveni@dorina.com
Tel.+44.(0)7.584.356.539
NOM DE L'ENTREPRISE: DORINA ADDRESSE: 80-86 Grays Inn Road WC1X 8NH London UK E-SHOP: www.dorina.com SITE INTERNET B2B: www.business.dorina.com PRINCIPAUX MARCHÉS: Allemagne, France et Royaume Uni