ICEBERG

The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand iceberg, under the supervision of the first creative director Jean-Charles Decastelbajac. Iceberg launched a revolutionary idea for the time and introduced to the market the new concept of sportswear deluxe. With the arrival of the talented French designer Jean-Charles Decastelbajac, the brand set the fashion world on fire with an all-knitwear collection inspired by pop art. The photos show some of the testimonials of the iceberg universe as interpreted in the 80’s by Oliviero Toscani in his campaign “I CONTEMPORANEI ». On completing the prestigious RCA MA COURSE, James Long made his catwalk debut for autumn/winter 2008. Since 2016 he been designing the men’s, women’s collections and he is in charge of the licensing projects: junior collections, parfums, eyewear and shoes.
Known for his innovative take on traditional knitwear, James ‘designs often combine bold print, streamline silhouettes and technical fabrics. Provocative yet wearable, James Long combines an eye for style with meticulous attention to detail, all mixed his relaxed, uninhibited approach to design. Winner of 2016 gq award “breakthrough designer of the year”.